VR Platform Development | Store Directory & App-Connected Location-Based Web Service

Category:
AI · Data · Platforms | Platforms · SaaS · Community · Service-Based Websites

Tag:
API Connection,APP,App Integration,Lang: KO,Location-Based Service,Market: Korea,Platform Development,React Native,Store Directory,Trust-Oriented Layout,WordPress,지도/로케이터,플랫폼/매칭형

Client:
YUM | VR Store Directory Platform Project

Industry:
VR Platform · Store Directory · Location-Based Web Service · App Integration

Period:
2021.05 – 2022.03

Scope:
Strategic Planning / Information Architecture / Store Directory Structure Design / Location-Based Service UX Planning / App-Connected User Flow Design / Platform Navigation & Conversion Structure / Responsive Web Development

Platform:
WordPress / HTML5 / CSS / JavaScript / React Native / Android · iOS App

Project Goal:
To build a location-based VR web platform that clearly organizes store directory information, supports app-connected service flows, and creates a scalable digital experience where users can discover businesses more intuitively and engage with the platform more efficiently.

Project Overview:
This project involved designing and developing a VR-based platform centered on store directory browsing and location-based service functionality. Rather than functioning as a simple listing website, the platform was structured as a connected service experience that combines business discovery, location awareness, and app-linked user engagement within a single digital ecosystem.

Project Objective:
The primary goal was to help users explore store information more intuitively, understand the value of the platform quickly, and move naturally toward app-connected actions and service engagement. A key part of the project was building a digital foundation that supports both usability and future platform expansion.

Planning Highlights:
Platforms that combine directory data, location-based interaction, and app connectivity can easily become confusing without a clear service structure. This project focused on organizing the experience around three core pillars: store discovery, location-based interaction, and connected platform flow. The information architecture was planned to keep business listings easy to browse, while also supporting a seamless transition from web exploration to app-driven engagement.

Key Screen Structure:
The website was structured around a main visual section, service introduction content, store directory browsing areas, location-based interaction sections, and app-connected conversion zones. Each screen was planned to help visitors understand how the platform works while making store discovery and service engagement feel simple and intuitive.

Design & Development:
The platform was designed with a clean and structured interface suited to a technology-driven service environment. Rather than relying on excessive visual complexity, the design focused on clarity, scalable content organization, and a trust-oriented layout that supports both directory browsing and platform usability. The responsive structure was also refined to ensure a stable experience across desktop and mobile devices.

Project Significance:
This project goes beyond a standard business listing website. It serves as a practical platform website that combines VR-oriented service positioning, store directory structure, location-based interaction, and app-connected user flow into one integrated digital experience. It is meaningful as a scalable service platform designed for both usability and long-term growth.