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This project involved designing and developing a website for a company specializing in interior film and architectural surface materials. The website was structured as a global product catalog, enabling clients to explore various textures, colors, and applications in a clear and organized way.
Project Objective:
The primary objective was to create a high-conversion B2B website that showcases product collections while guiding international clients toward inquiries. The website was designed not only as a catalog but as a global sales platform.
Planning Highlights:
Building material websites often fail when product information is difficult to navigate or lacks visual clarity. This project focused on structuring product collections, texture variations, and application examples into an intuitive system. Special attention was given to helping users quickly compare and select suitable materials.
Key Screen Structure:
The website was structured around a strong brand introduction, categorized product collections, detailed product pages, application case sections, and strategically placed inquiry touchpoints. Each section was designed to guide visitors from product discovery to inquiry.
Design & Development:
The design emphasized modern minimalism and product clarity. Clean layouts, high-quality imagery, and structured content were used to highlight material textures and applications. Built on WordPress with a fully responsive framework and enhanced with custom interaction, the site ensures a smooth browsing experience across all devices.
Project Significance:
This project demonstrates how a material catalog website can evolve into a powerful global B2B sales platform—combining product-focused UX, visual clarity, and conversion-driven design to generate consistent international business opportunities.